The Lexar brand was one of the victims of consolidation in the market for memory solutions when parent company Micron pulled the plug in June 2017, announcing it was going to discontinue the brand. A couple of months later Chinese flash memory giant Longsys acquired the Lexar trademark and branding rights but we have not seen any new Lexar product announcements or other market activity since then.
Now we have some news, however. Longsys has announced that Lexar will be back “in full production” and shipping globally this fall.
In a statement Huabo Cai, CEO of Lexar said
“I’m extremely excited to re-introduce the Lexar brand to our worldwide customers. Lexar is dynamic, has superior research and development capabilities, and has a deep understanding of our customer’s needs. At the same time, we are confident that we can expand the Lexar business successfully in different markets globally.”
“For more than twenty years of innovative development, Lexar has been a world-renowned brand in the field of flash memory and trusted by bringing unparalleled storage experience and creating unequivocal value for business users and consumers.”
At this point there is no further detail as to whether the brand will maintain the complete past product line-up which included memory cards, card readers, solid state drives (SSDs) and USB flash drives.
However, the company says Lexar products are now shipping to retailers globally. Lexar will also be exhibiting at this year’s Photokina trade show in Cologne at the end of September, so hopefully more detail on products will be available by then.