Sony has launched the Cyber-shot HX350 in European markets, offering a 50x zoom lens and 20.4MP BSI CMOS sensor like its HX300 predecessor. In fact, very little has changed compared to the previous model – as best we can tell, it adds an up-to-date BIONZ X processor, lock-on AF and a new blue ‘Zeiss’ badge on the same 24-1200mm equiv. F2.8-6.3 lens.
It continues to offer a built-in EVF, optical image stabilization, 3″ tilting 921k-dot LCD, 1080/60p video recording and 10 fps burst shooting. Sony Germany lists the HX350 at €449 with availability in January 2017.
That’s so close! The compact 50x super zoom Cyber-shot™ HX350 is big on imaging power
- ZEISS® Vario-Sonnar T* lens with 50x optical zoom and 100x Clear Image Zoom[i] for awesome close-ups
- Shoot like a pro with manual controls and electronic viewfinder in a compact DSLR-style body
- Back-illuminated Exmor RTM CMOS sensor with 20.4 effective megapixels and BIONZ X™ image processing engine
- Optical SteadyShot™ and Intelligent Active Mode for smooth, stable stills and Full HD movies
- Sharp, speedy focus of moving subjects with Lock-on AF and DMF (Direct Manual Focus)
From expansive landscapes to exotic wildlife and family portraits: every scene’s covered with the Cyber-shot HX350 high-zoom camera from Sony.
Discerning photographers graduating from smartphone snaps will love the mix of easy-to-use features and DSLR-inspired styling. Fitting beautifully in your hand, the HX350 packs big camera performance into a compact body – for limitless creative possibilities with a fixed lens.
You’re good for any shooting situation, with the ZEISS® Vario-Sonnar T* lens offering a huge 50x optical zoom range – corresponding to 24mm wide angle to 1200mmsuper telephoto (equivalent in 35mm format).Clear Image Zoom doubles maximum magnification to a breathtaking 100xi, bringing distant buildings, people and animals jaw-droppingly close.
Camera shake is the enemy of high-zoom shooting, as any pro knows. Optical SteadyShot cuts handheld wobbles for crisper stills, rapidly shifting a group of lens elements to correct for the slightest hand tremors. Intelligent Active Mode keeps Full HD videos equally sharp and blur-free with Sony’s proprietary frame analysis technology.
Enthusiasts will be impressed by the high-resolution back-illuminated Exmor R CMOS sensor with 20.4 effective megapixels and speedy BIONZ X image processing engine. Even if you’re shooting handheld indoors or in low light, you’ll value crisp, low noise images and pristine Full HD video footage.
The easy to use Cyber-shot HX350 is loaded with serious shooting options. There’s a manual ring for smooth adjustment of zoom/focus, plus an easily-accessible mode dial and custom button for quick adjustment of favourite settings. And with full P/A/S/M controls, you’ve got all the exposure options you need to craft stunning pictures and Full HD videos. Movie-makers will also welcome the extra detail of a 24p shooting mode that gives footage that authentically cinematic look.
The choice is yours when it comes to framing shots with confidence. Look through the camera’s high-contrast electronic viewfinder – just like you’d expect on a DSLR – or switch to the manually tiltable 7.5cm (3.0-type) LCD with 921k dot resolution.
Extra shooting refinements include Motion Shot Video that traces your tennis serve or golf swing as a split-second series of superimposed images. After shooting, connect the camera to your 4K television for a big, beautiful view of your photos. Support for TRILUMINOS™ Colour on compatible BRAVIA™ TVs ensures still shots bursting with vivid, vibrant colours.
[i] At optical wide-end
Sony Cyber-shot DSC-HX350 specifications
|Body type||SLR-like (bridge)|
|Max resolution||5184 x 3456|
|Image ratio w:h||1:1, 4:3, 3:2, 16:9|
|Effective pixels||20 megapixels|
|Sensor photo detectors||21 megapixels|
|Sensor size||1/2.3" (6.17 x 4.55 mm)|
|Color filter array||Primary Color Filter|
|ISO||Auto, 80-3200 (up to 12800 in Multi-Frame NR mode)|
|Boosted ISO (maximum)||12800|
|JPEG quality levels||Fine, standard|
|Optics & Focus|
|Focal length (equiv.)||24–1000 mm|
|Autofocus assist lamp||Yes|
|Digital zoom||Yes (2x)|
|Normal focus range||1 cm (0.39″)|
|Macro focus range||1 cm (0.39″)|
|Screen / viewfinder|
|Screen type||TFT LCD|
|Minimum shutter speed||30 sec|
|Maximum shutter speed||1/4000 sec|
|Flash range||8.50 m (at Auto ISO)|
|Flash modes||Off, auto, fill, slow sync, advanced, rear sync|
|Continuous drive||10.0 fps|
|Self-timer||Yes (2 or 10 sec, portrait)|
|Exposure compensation||-2–3 (at 1/3 EV steps)|
|Storage types||SD/SDHC/SDXC + Memory Stick Pro Duo|
|USB||USB 2.0 (480 Mbit/sec)|
|Battery description||NB-BX1 lithium-ion battery & charger|
|Battery Life (CIPA)||300|
|Weight (inc. batteries)||652 g (1.44 lb / 23.00 oz)|
|Dimensions||130 x 93 x 103 mm (5.12 x 3.66 x 4.06″)|