DJI is reported to have acquired a majority share in Hasselblad, according to an article posted January 4 on Luminous Landscape. We asked DJI’s Corporate Communication Director of North America, Adam Lisberg, about the reports and he declined to comment. It’s telling, however, that DJI isn’t making an effort to deny the reports.
The initial report from LL, written by Kevin Raber, recounts the history of Hasselblad from the company’s aerial beginnings to the announcement of the X1D system. Raber speculates that unexpectedly high demand for the X1D forced Hasselblad to look for funding to produce the camera. He says:
“Hasselblad still needed to stay afloat. The investors wanted their money and they were not willing to contribute any more to this cause. What now?
Simple, the minority shareholder becomes the majority shareholder. DJI now owns the majority share of Hasselblad. You heard me right. This information has come from numerous, reliable sources. Hasselblad, the iconic Swedish camera company, is now owned by the Chinese drone maker DJI. Sooner or later, this will all become public.”
– Kevin Raber, Luminous Landscape
You can read the entire article here.
What does this mean for the future of Hasselblad? What kind of products could the two create together? Let us know what you think in the comments.